.Manly Bands is actually a direct-to-consumer seller of guys's bands. The company launched in 2016 after John Ruggiero, the founder along with his wife Michelle, could not locate an appropriate wedding band.This is actually Ruggiero's second appearance on the podcast. In April 2021, we discussed the company's beginning, special ring materials, and extra. Ever since, Manly Bands has gotten its own supplier. The making of rings from, mention, Port Daniel's bourbon gun barrels or Fender guitar strands creates convincing online video, says Ruggiero, ideal for narration on social networks and also somewhere else.The whole sound of our chat is actually embedded listed below. The transcript is modified for size as well as quality.Eric Bandholz: Offer our team a rundown of what you do.John Ruggiero: My spouse, Michelle, and also I began an online ring business knowned as Manly Bands in 2016 to deal with a trouble of wedding event bands for males. Our company were actually just wed. I have sizable hands and could not discover a band that I suched as that was actually not overpriced. My options were actually ordering from a directory or possessing one thing tailor-made.I found yourself acquiring coming from a web site. The band got there in a level mailer, without container or even client service. It was actually a terrible adventure through today's ecommerce specifications.We got married, moved to Florida, and also needed to have a project. Our company informed our own selves, "Our experts're each business people. Why do not our company generate our own organization?" We discussed the forms of problems we 'd found and exactly how to address all of them. My ring experience turned up, and our company chose to try to address it for various other people.Our target when our team began was actually to pay for lease. Our company assumed creating a pair thousand dollars a month coming from this would certainly be actually excellent. We considered it a way of living organization, certainly not high-growth. It was just Michelle and also me in our garage creating bands and delivering them bent on customers. We had hit on one thing. Our message reverberated along with customers.Michelle and I create a great group. I develop tips, as well as she is actually the implementer. A lot of our excellence heads to her imaginative mind. She names the bands and also builds personalities. She connects the bands to clients. Describing a ring entirely as "eight-millimeter black" really did not suffice.Our experts designed rings from unique components, including Jack Daniel's barrels or even unique steels. Your business removed. Ever since, our company've grown greatly. Our experts right now have over 55 people in the Manly Bands family members. Regarding one-half of those are actually band craftsmans that work in our lately acquired production store in Utah.Bandholz: When did you obtain a maker?Ruggiero: Regarding a year as well as an one-half earlier. We had actually been their customer for many years, so we knew all of them effectively. Many of their business was wholesale, which really did not enthusiasm us-- visiting mom-and-pop jewelers. They maintained their wholesale customers as well as brand name. Our company acquired several of their assets as well as carried over employees.Bringing on a manufacturing group has been among the most ideal factors we've performed. It's been actually extraordinary to walk out certainly there and also watch them create bands out of Fender guitar strands or even metallic from an M1 Abrams tank.Bandholz: Just how does in-house production impact marketing?Ruggiero: It's been actually massive. Taking a video camera to the opposite side of the workplace as well as recording the crew using lathes to reduce the metallic poles or whiskey barrels into bands makes for unbelievable online video. We possess our camera crew on the market continuously. Our team use that video footage on our social media and in our ads as well as e-newsletters. We make an effort to advertise that because many companies in the guys's ring space do not make. They go down ship or even purchase coming from foreign and after that deliver it out. However our team desire it to last a life-time and also be actually something people can take satisfaction in.Our experts have actually had a great deal of effectiveness with our armed forces culture assortment, where our team resource one-of-a-kind military components. We have the M1 Garand rifle stock, the timber component, from World War I. Enjoying our group put that in the turret and reduced a part out for a band is actually amazing.Our advertising and marketing for those bands speak about the background, the soldiers, where the item was actually used, as well as points like that. My other half and also I researched filmmaking in university. Our company use our skill-sets to enlighten as well as tell a story. For instance, I lately received an e-mail from a consumer who discussed that his grand daddy used to drive M1 storage tanks. The consumer blessed among those rings to his grandfather, and they had quite an emotional substitution. It behaves to assist clients connect with their past times and produce something meaningful.Bandholz: Where can folks buy a ring from you?Ruggiero: ManlyBands.com. Our team have images on Instagram, too. I'm on Twitter as well as LinkedIn.